If you want them to take a certain action – tell them! If you send them a wall of text with no clear direction, they aren’t likely to reply. The more emails your prospect receives every day, the less likely they are to read each one.
How to NOT be Annoying When Sending a Sales Follow-up Email The key is to strike a balance between sending attention-grabbing follow-up emails and driving your prospect crazy with incessant messages. If you give up before that crucial fifth follow-up, you’re shutting down the bulk of your sales potential. The math works out to suggest that 8% of salespeople are scoring 80% of the deals!Įven if following-up isn’t your favorite part of the job, it’s absolutely crucial to your success. 44% of sales reps stop following up after one rejection or ignored email.Here’s the exact breakdown according to research by Marketing Donut: Unfortunately for the overwhelming majority of sales reps who fail to follow up five times (92% to be exact), there’s a small yet persistent group of reps landing most of the deals.Įven worse, 44% of all reps gives up after one measly follow-up attempt! Writing Better Follow-Up Emails Can Skyrocket Your Salesĭid you know that 80% of all sales require five follow-ups to close? Look for opportunities to follow-up naturally after an event or trigger .Inject personalization or points of interest that the prospect mentioned previously.Focus on the value that you can create for them.Create a consistent cadence and keep following up with every prospect.Time your follow-up email to stay relevant but not feel overwhelming.Make your pitch compelling and personalized.Start with a killer email subject line that grabs their attention.8 Key Tips for Sending Effective Sales Follow-up Emails This article will show you how to write a sales follow-up email that gets a response and isn’t annoying. There are a number of key components that go into sending an effective sales follow-up email and consistently generating interest and closing more deals.
Unfortunately, many sales reps struggle to send effective follow-up emails that grab their recipients’ attention without spamming their inbox. In order to close sales, you need to be serious about following up with your prospects.